Gerdau S.A.: a empresa brasileira mais internacionalizada
Many companies from developing countries do not consider themselves capable of exploring other markets due to the technological gap between them and global firms. This paper shows that there is an opportunity for innovation creation in these countries, and it is one of the main factors responsible...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2008-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
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| Online Access: | https://internext.espm.br/internext/article/view/55 |