Strategies and service innovations of haitao business in the Chinese market: A comparative case study of Amazon.cn vs Gmarket.co.kr
Purpose - Chinese consumers’ cross-border internet shopping, so called “haitao” is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers. Design/methodology/approach - T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2017-01-01
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| Series: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-012 |