Theoria cum Praxi? The (In-) Compatibility of Demands in Science and Business World
The necessity for co-operation between (scientific) theory and (management) praxis is apparent more than ever. There are countless parallels in the goals and objectives of social and marketing research, for example, learning more about communities—respectively customers—and explaining their behavior...
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| Format: | Article |
| Language: | deu |
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FQS
2004-05-01
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| Series: | Forum: Qualitative Social Research |
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| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/598 |