Analytic Hierarchy Process to Evaluate Corporate Image, Trust, and Switching Cost of GSM Operators: A Case of Kurdistan Region of Iraq
Aim of the research is to select best GSM service provider in Kurdistan Region of Iraq. For this purpose, 515 data from GSM service users have been collected via a survey questionnaire, which contains trust, corporate image, and switching cost impacts on customers’ satisfaction. The results were e...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ishik University
2018-12-01
|
| Series: | International Journal of Social Sciences & Educational Studies |
| Subjects: | |
| Online Access: | http://ijsses.org/wp-content/uploads/2019/01/Analytic-Hierarchy-Process-to-Evaluate-Corporate-Image-Trust.pdf |