Effects of Default Option and Lateral Presentation on Consumer Choice of the Sustainable Option in an Online Choice Task
In order to reduce the environmental impact of products, sustainability must be improved in many industries. One way to accomplish this aim is to influence consumers by means of nudging in order to choose more sustainable products in online choices. We investigated whether the lateral presentation o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-07-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/13/5484 |