Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach

Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach

The abrupt rise in the fast food business the world over calls for research attention to the phenomenon, especially, in underdeveloped and developing economies. Research is scanty regarding the phenomenon; especially what motivates patrons to select fast food joints in under developed economies such...

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Bibliographic Details
Main Authors: Daniel Edem Adzovie, Abdul Bashiru Jibril
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Social Sciences
Subjects:
fast-food
motivation factors
customers
fast-food joint
radio and television advert
word-of-mouth
pls-sem
ghana
Online Access:http://dx.doi.org/10.1080/23311886.2020.1748988

Internet

http://dx.doi.org/10.1080/23311886.2020.1748988

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