Hypersemiotics in Printed Commercial Advertising
Commercial advertising is currently created with an imaginative look. The elements are framed in verbal and nonverbal ways, and there is a structure of discourse where the message is hidden by the advertiser or copywriter. This article attempts to explore how advertisements uses verbal and nonverbal...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2019-05-01
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| Series: | Humaniora |
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| Online Access: | https://jurnal.ugm.ac.id/jurnal-humaniora/article/view/41554 |