Investigating the Factors that Influence Online Impulsive Buying in Iran - Survey on Group Discount Websites
Online impulsive purchasing is focused on those buying processes which simply break the borders of normal logical buying process, and are done after being influenced by some internal or external stimuli in a spare of moment and without complete evaluation of products’ alternatives. This subject espe...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2013-10-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_36524_ac8c795a106b9e23d3ee69acb02292f1.pdf |