KEY SUCCESS VALUES IN RELATIONSHIP MARKETING OF AGRICULTURE PRODUCTS
<p>In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end consumers. What are the key values c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2012-05-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/5209 |