Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch
The current research depicts the relationship between new product innovativeness and its performance, which was addressed in previous studies; yet the results remain contradictive with little focus on environmental settings. The paper aims to reveal the role of commercial environment towards new pro...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-08-01
|
| Series: | Economics and Business |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/eb-2017-0017 |