Maximum Potential Score (MPS): An operating model for a successful customer-focused strategy.
One of marketers’ chief objectives is to achieve customer loyalty, which is a key factor for profitable growth. Therefore, they need to develop a strategy that attracts and maintains customers, giving them adequate motives, both tangible (prices and promotions) and intangible (personalized service a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ASEPUMA. Asociación Española de Profesores Universitarios de Matemáticas aplicadas a la Economía y a la Empresa
2015-12-01
|
| Series: | Rect@ |
| Subjects: | |
| Online Access: | http://urls.my/RWZDwe |