Value of CRM initiatives for banks: Is the skepticism justified?
Financial services sector has undergone through dynamic development and there is an obvious need for innovative business models that will contribute to the clients' satisfaction as well as to acquisition of new clients. Customer relationship management could be defined as a strategy for underst...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711702107B.pdf |