An analytical study on customer perception of store environment and its effect on brand loyalty through joy of shopping (a case study: LG home appliance store)
This study attempted to analyze customer perception of environment in an LG store and its effect on brand loyalty through joy of shopping. This was an applied, descriptive-correlational research involving a survey. The population included all buyers of LG home appliances at stores based in Isfahan....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-09-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7713/PPM_2016_03si_Heidari.pdf |