Marketing Message Components in Commercial Naming
The article focuses on the marketing potential of commercial names involved in the clientoriented communication and, more precisely, on the mechanisms of semantic derivation proper to the formation of commercial names. The author argues that the semantic shifts in the meaning of the original word re...
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| Format: | Article |
| Language: | Russian |
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Izdatelstvo Uralskogo Universiteta
2016-07-01
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| Series: | Voprosy Onomastiki |
| Subjects: | |
| Online Access: | http://onomastics.ru/sites/default/files/doi/10.15826/vopr_onom.2016.13.1.008.pdf |