Theoretical bases of modeling decision-marketing solutions
The paper deals with issues related with theoretical aspects of modelling of marketing decision making process. According to system approach marketing decision making process is seen as a set of related subprocesses. Provided an opportunity to use the economic and mathematical modelling at each stag...
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| Format: | Article |
| Language: | Russian |
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Международный центр научно-исследовательских проектов
2012-12-01
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| Series: | Sovremennye Tehnologii Upravleniâ |
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| Online Access: | http://sovman.ru/en/article/2402/ |