Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising
The article highlights the reasons for the use of sexist advertising by Ukrainian companies and the impact of such phenomena on a woman's social image and general well-being, as well as consumer culture. Although there is a more entrenched view of equality in the Western world today, sexism sti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolaus Copernicus University in Toruń, Poland - University Sports Center
2020-12-01
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| Series: | Pedagogy and Psychology of Sport |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/czasopisma/index.php/PPS/article/view/32394 |