La construction de savoirs managériaux en entreprise avec recours aux conférenciers sportifs
As early as in the 1980s, many large companies started bringing in former professional sports people as corporate guest speakers to motivate employees and give them the keys to success. This article explains how a high-profile professional coach or athlete will pass on knowledge or knowhow that was...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Presses Universitaires du Mirail
2009-05-01
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| Series: | Sciences de la Société |
| Subjects: | |
| Online Access: | http://journals.openedition.org/sds/8142 |