Where Do You Want to Go Skiing? The Effect of the Reference Point and Loss Aversion
We reported the results from a simple experiment where participants (n = 646) picked their preferred winter holiday from three possible alternatives. To make the experiment as realistic as possible, the alternatives among which participants could choose, were very similar to actual winter holidays o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University Press
2019-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/67/1/0243/ |