The Drama of Metrics: Status, Spectacle, and Resistance Among YouTube Drama Creators

How does it feel to have one’s online worth and status be based almost exclusively on metrics? We examine this question through a qualitative study of YouTube “drama” channels. Drama creators cover the conflicts and scandals taking place among top YouTube celebrities. As producers of meta-commentary...

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Bibliographic Details
Main Authors: Angèle Christin, Rebecca Lewis
Format: Article
Language:English
Published: SAGE Publishing 2021-03-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305121999660