Hijab fashion supply chain: a theoretical framework traversing consumers’ knowledge and purchase intention

The recent expeditious growth of Muslim population in the world initiates a dramatic upsurge of demand for Hijab fashion. Hijab fashion is a green and sustainable fashion in accordance with Islamic principles on the modesty, safety, cleanliness, and comfort of clothings. Hijab supply chain is an ind...

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Bibliographic Details
Main Authors: Sumarliah Eli, Li Tieke, Wang Bailin
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:MATEC Web of Conferences
Online Access:https://www.matec-conferences.org/articles/matecconf/pdf/2020/04/matecconf_ictte2019_04004.pdf