Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel
Abstract Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify the influences of environm...
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2019-09-01
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Online Access: | http://link.springer.com/article/10.1186/s40691-019-0182-4 |
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doaj-c89eb5207ccb4fbfa76588cf103a485b2020-11-25T03:25:55ZengSpringerOpenFashion and Textiles2198-08022019-09-016111910.1186/s40691-019-0182-4Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparelChunmin Lang0Bingyue Wei1Assistant Professor, Department of Textiles, Apparel Design, & Merchandising, College of Agriculture, Louisiana State UniversityGraduate Researcher, Department of Apparel, Events, and Hospitality Management, Iowa State UniversityAbstract Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify the influences of environmental apparel knowledge, environmental beliefs, and personal values on consumers’ intention to purchase transformable apparel products. The theory of reasoned action (TRA) was applied as the foundation for the conceptual framework, which considered attitude and social factors to be crucial factors influencing the intention. Data were collected from 306 female college students in the United States through an online survey. Proposed hypotheses were tested by structural equation modeling (SEM). The results confirmed the positive influences of the tendency for creative choice, environmental beliefs, environmental apparel knowledge, and attitude on female college students’ intention to purchase transformable apparel products. Furthermore, practical and theoretical implications based on the results were discussed as well.http://link.springer.com/article/10.1186/s40691-019-0182-4Transformable apparelAttitudeFashion consciousnessThe tendency for creative choiceEnvironmental beliefsEnvironmental apparel knowledge |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Chunmin Lang Bingyue Wei |
spellingShingle |
Chunmin Lang Bingyue Wei Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel Fashion and Textiles Transformable apparel Attitude Fashion consciousness The tendency for creative choice Environmental beliefs Environmental apparel knowledge |
author_facet |
Chunmin Lang Bingyue Wei |
author_sort |
Chunmin Lang |
title |
Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel |
title_short |
Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel |
title_full |
Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel |
title_fullStr |
Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel |
title_full_unstemmed |
Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel |
title_sort |
convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel |
publisher |
SpringerOpen |
series |
Fashion and Textiles |
issn |
2198-0802 |
publishDate |
2019-09-01 |
description |
Abstract Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify the influences of environmental apparel knowledge, environmental beliefs, and personal values on consumers’ intention to purchase transformable apparel products. The theory of reasoned action (TRA) was applied as the foundation for the conceptual framework, which considered attitude and social factors to be crucial factors influencing the intention. Data were collected from 306 female college students in the United States through an online survey. Proposed hypotheses were tested by structural equation modeling (SEM). The results confirmed the positive influences of the tendency for creative choice, environmental beliefs, environmental apparel knowledge, and attitude on female college students’ intention to purchase transformable apparel products. Furthermore, practical and theoretical implications based on the results were discussed as well. |
topic |
Transformable apparel Attitude Fashion consciousness The tendency for creative choice Environmental beliefs Environmental apparel knowledge |
url |
http://link.springer.com/article/10.1186/s40691-019-0182-4 |
work_keys_str_mv |
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