Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs
This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method. The statistic population included football clubs fans of the Iran’s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2014-07-01
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| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://www.aassjournal.com/browse.php?a_code=A-11-244-1&slc_lang=en&sid=1 |