Liberating services customers: The 21st century challenge
Liberating services customers is the business challenge of the 21st century. Many service organizations have organizational structures and processes that are better designed to control customers than to serve customers. Such structures and processes often result in poor services and sometimes they...
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Colombia
2011-12-01
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| Series: | Innovar: Revista de Ciencias Administrativas y Sociales |
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| Online Access: | http://revistas.unal.edu.co/index.php/innovar/article/view/35409 |