Analysis of the Capacity of Google Trends to Measure Interest in Conservation Topics and the Role of Online News.

With the continuous growth of internet usage, Google Trends has emerged as a source of information to investigate how social trends evolve over time. Knowing how the level of interest in conservation topics--approximated using Google search volume--varies over time can help support targeted conserva...

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Bibliographic Details
Main Authors: Le T P Nghiem, Sarah K Papworth, Felix K S Lim, Luis R Carrasco
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4814066?pdf=render