How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

How Emotional Interaction Affects Purchase Intention in Social Commerce: The Role of Perceived Usefulness and Product Type

Min Wang, Lin-Lin Sun, Jun-Dong Hou School of Economics and Management, China University of Geosciences, Wuhan, People’s Republic of ChinaCorrespondence: Jun-Dong HouSchool of Economics and Management, China University of Geosciences, Wuhan, People’s Republic of ChinaTel +8618986...

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Bibliographic Details
Main Authors: Wang M, Sun LL, Hou JD
Format: Article
Language:English
Published: Dove Medical Press 2021-04-01
Series:Psychology Research and Behavior Management
Subjects:
social commerce
emotional interaction
perceived usefulness
purchase intention
Online Access:https://www.dovepress.com/how-emotional-interaction-affects-purchase-intention-in-social-commerc-peer-reviewed-article-PRBM

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https://www.dovepress.com/how-emotional-interaction-affects-purchase-intention-in-social-commerc-peer-reviewed-article-PRBM

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