PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM

PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM

Show other versions (1)

The influence of country of origin on the evaluation of products and purchase intention has been studied for decades. However, this paradigm has shifted where nowadays, products are typically designed in one country, manufactured in another and assembled elsewhere which led to the proliferation of &...

Full description

Bibliographic Details
Main Authors: Neoh Chee Yeong, Osman Mohamad, T. Ramayah, Azizah Omar
Format: Article
Language:English
Published: Universiti Sains Malaysia 2007-01-01
Series:Asian Academy of Management Journal
Subjects:
brand
country of origin
ethnocentrism
purchase preference
Online Access:http://www.usm.my/aamj/12.1.2007/AAMJ%2012-1-1.pdf

Internet

http://www.usm.my/aamj/12.1.2007/AAMJ%2012-1-1.pdf

Similar Items