Booster Cards: A Practical Tool for Unlocking Business Model Innovation
Business model innovation, whether it being BM design or reconfiguration, is a difficult task both to enact and to teach/apply. In this paper we describe the use of booster cards to enhance the process and how the booster cards help both students and practitioners better grasp the innovation proces...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2019-10-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/2585 |