PENGARUH KUALITAS PRODUK, KETERSEDIAAN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK LULUR MANDI SUMBER AYU DI JAKARTA
Abstract: This study aims to analyze the effect of product quality, product availability and lifestyle on purchase decision. Sumber Ayu Body Scrub was taken as a case study. This research is descriptive quantitative in nature. Both primary and secondary data were employed. Secondary data were taken...
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/88 |