The Impact of Social Media on Consumers’ Purchasing Behaviour in Malaysian Restaurants
Over the years, the dynamic advancement of technology has shaped the food and beverage industry in Malaysia. Today, the huge shift in the industry has resulted in consumers seeking readily accessible information. As such, various platforms, mostly social media, have influenced consumers’ pre-purchas...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre in Tourism, Sustainability and Well-being - CinTurs
2020-09-01
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| Series: | Journal of Spatial and Organizational Dynamics |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_3_2020/article2.pdf |