The new age of tobacco marketing: Imagery on social media

Background While many areas of tobacco marketing have been restricted, the rise of digital and social media has presented an opportunity for new marketing avenues. This study looked at celebrity social media culture and its contribution to tobacco marketing. Objectives: - Assess the prevalence...

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Bibliographic Details
Main Authors: Lesley James, Harsha Kasi Vishwanathan
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/The-new-age-of-tobacco-marketing-Imagery-on-social-media,84639,0,2.html