FACTORS INFLUENCING BRAND EQUITY OF BALI AS A TOURISM DESTINATION
Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-03-01
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| Series: | E-Journal of Tourism |
| Subjects: | |
| Online Access: | http://ojs.unud.ac.id/index.php/eot/article/view/19501 |