Ouverture de ‘Market-Driven Management’
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging, etc.) which in turn help to enhance the corp...
Main Authors: | Jean-Jacques Lambin, Silvio M. Brondoni |
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Format: | Article |
Language: | English |
Published: |
Niccolò Cusano University-Rome
2001-12-01
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Series: | Symphonya |
Subjects: | |
Online Access: | https://symphonya.unicusano.it/article/view/9122 |
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