What Do Recreational Shoppers Want to Achieve from Shopping? The Importance of Excitement in Leisure Shopping

With the development of internet, it is possible that consumers can purchase whatever they want anywhere and anytime. However, despite of the increase of the online marketplace, offline shopping malls are constantly evolving. As quality of life increase, people are spending more money and time on re...

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Bibliographic Details
Main Author: Seolwoo Park
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2018-03-01
Series:Global Business and Finance Review
Subjects:
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20190718150040-ZTHVG.pdf