Merging Science Education into Communication: Developing and Validating a Scale for Science Edu-Communication Utilizing Awareness, Enjoyment, Interest, Opinion formation, and Understanding Dimensions (SEC-AEIOU)

For better understanding of how the public perceive the information in science communication; this study sought to develop the scale of Science Edu-Communication (SEC), an instrument to measure AEIOU: <i>Awareness; Enjoyment; Interest; Opinion formation;</i> and <i>Understanding<...

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Bibliographic Details
Main Authors: Leon Yufeng Wu, Shannah Pinhsuan Wu, Chun-Yen Chang
Format: Article
Language:English
Published: MDPI AG 2019-08-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/17/4551