MNC Knowledge transfer, global integration, and local responsiveness in Brazilian subsidiaries
This paper is based on a sample of 104 subsidiaries of multinational corporations (MNCs) operating in Brazil. It investigates the mechanisms of knowledge transfer in marketing and their relationship to the strategic positioning of the subsidiaries (i.e. global integration and local responsiveness)....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2009-03-01
|
| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/80 |