Effect of Visual Merchandising on the Buying Behavior of Customers in Delhi & NCR Region
Retail is one of the fastest growing sectors in India. Organized retailing has really changed the set up of the retail outlets. Many concepts have been introduced and modified and one of them is visual merchandising. The retail players have started paying attention on how the store looks and h...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2008-12-01
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| Series: | Srusti Management Review |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/532917800_Effect%20of%20Visual%20Merchandising%20on%20the%20Buying%20Behavior%20of%20Customers%20in%20Delhi%20&%20NCR%20Region%20-Vijendra%20Dhyani%20-%20Vol.%20-%201%20%20%20%20Issue%201%20%20%20%20July%20%E2%80%93%20December%202008.pdf |