Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19
This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the di...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-06-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/12/6735 |