ANALISIS SIKAP DAN NIAT MEMBELI KAUM MUDA DI SURAKARTA TERHADAP PAKAIAN BATIK
In recent time, Batik, as a traditional fashion not fully intention to the youth market. The Youth market, are very potential market that profitable for Batik Fashion Industry. This research try to answer the question about attitude and intention to buy of the young people toward batik. The author p...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2007-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1234 |