Presale Strategy for a Dual-Channel Retailer Considering Sales Effort

Presale Strategy for a Dual-Channel Retailer Considering Sales Effort

We study the presale strategy and decision-making problems for a retailer selling products. Based on the penetration and skimming pricing strategies, we consider the characteristics of consumer market segmentation and valuation heterogeneity, focus on the implementation conditions and optimal decisi...

Full description

Bibliographic Details
Main Authors: Shuai Feng, Jiqiong Liu, Xiaojian Hu
Format: Article
Language:English
Published: IEEE 2021-01-01
Series:IEEE Access
Subjects:
Presale strategy
sales effort
penetration pricing
skimming pricing
Online Access:https://ieeexplore.ieee.org/document/9371668/

Internet

https://ieeexplore.ieee.org/document/9371668/

Similar Items