The Marketing Mix and its influence on the Egyptian Brands performance in the Local Market

Fashion Retail is considered The most popular forms of fashion in the current era, and under the current economic situation and the recession of the local retail industry, their loss of a large segment of the consumers and their inability to compete in a confrontation of some international Brands lo...

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Bibliographic Details
Main Authors: Abdallal El Gaml, Amr HASSOUNA, Yara Farouk
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2018-07-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_20740.html