Brand Management Model in Sport Industry of Iran: Professional Football League Case
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (S...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2013-07-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/169 |