Measurement-induced focusing and the magnitude of loss aversion: The difference between comparing gains to losses and losses to gains
Research has identified loss aversion as a strong and robust phenomenon, but has also revealed some moderators affecting the magnitude of its effect on decision making. In the current article, we draw attention to the fact that even the measurement of loss aversion itself may affect its magnitude by...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2012-07-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/11/11303a/jdm11303a.pdf |