Problem of data privacy protection in direct marketing
The dynamism of modern business conditions, as well as increasing competition, call for companies to change their usual ways of doing business and communicating with consumers. Therefore, today's direct marketing industry is experiencing explosive growth, as more and more companies include thes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103189M.pdf |