How hotel websites may discursively adjust to customer preferences using online criticism
This paper explores discursive ways in which hotels may improve their own websites using online criticism to adjust to customer preferences. To this end, a combined method was used, consisting of a netnographic approach (Kozinet, 2010; Mkono, 2011, 2012) together with an interpersonal discourse fram...
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| Format: | Article |
| Language: | deu |
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Asociación Europea de Lenguas para Fines Específicos
2019-12-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/38_08_IBERICA.pdf |