Spanish wines in the US market: What attributes do US consumers look for in Spanish wines?

Spanish wines in the US market: What attributes do US consumers look for in Spanish wines?

This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was a...

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Bibliographic Details
Main Authors: Álvaro Areta, Isabel Bardají, Belén Iráizoz
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2018-02-01
Series:Spanish Journal of Agricultural Research
Subjects:
hedonic prices
quality wine
consumer preferences
wine attributes
Online Access:http://revistas.inia.es/index.php/sjar/article/view/10006

Internet

http://revistas.inia.es/index.php/sjar/article/view/10006

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