PROMOTION MIX, INDIVIDUAL INTERNAL ENVIRONMENT, AND PURCHASE DECISION MAKING IN MINIMARKET
This study analyzes the effect of the promotion mix and the internal environment of individuals on consumer purchasing decisions. The promotion mix has a positive relationship with purchasing decisions because consumers will be introduced to various products and influence the desire of consumers to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Padjadjaran
2020-03-01
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| Series: | Jurnal Bisnis dan Manajemen |
| Subjects: | |
| Online Access: | http://journal.feb.unpad.ac.id/index.php/jbm/article/view/371 |