The relationship between corporate brand and personal brand in the press: The case study in Vietnam
The study investigates the relationship between the corporate brand and personal brand in the press in Vietnam. 520 journalists and reporters were surveyed and the analysis of statistics, Cronbach Alpha, EFA and SEM were applied to the study, the results show that i) the name of press corporate posi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/509 |