Analisis Faktor - Faktor yang Mempengaruhi Konsumen dalam Membeli Produk Susu Pasteurisasi Kabupaten Kudus (Analysis of Factors Influence Consumer’s Purchasing of Pasteurization of Milk at District Kudus)

The objectives of this study was to investigate factors influence consumer decision making in purchasing pasteurized milks and to examine factors that influence consumer decision to buy its. The study was conducted at Kota subdistrict, Kudus district with consumer`s of milk pasteurization as respond...

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Bibliographic Details
Main Authors: Budi Hartono, Hari Dwi Utami, Nova Amanatullaili
Format: Article
Language:English
Published: Universitas Gadjah Mada 2012-02-01
Series:Buletin Peternakan
Online Access:https://journal.ugm.ac.id/buletinpeternakan/article/view/98