Pengaruh Reference Group Terhadap Keputusan Pembelian Telepon Pintar di Kota Bandung
Social factor is one of the factors that greatly influence the purchase of smart phones. One social factor that influences a person in making smartphone purchases is the existence of recommendations that can be part of a reference group or reference group that has significant relevance to one's...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM Universitas Katolik Parahyangan
2020-04-01
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| Series: | Jurnal Rekayasa Sistem Industri |
| Online Access: | http://journal.unpar.ac.id/index.php/jrsi/article/view/3524 |