Consumer Life and User Generated Content in the Age of Social Media
The rise of social media and the emergence of globalization has changed the relationship between brands and consumers. The aim of this paper is to discuss how is this relationship affected by user generated content (UGC) and user generated brands (UGB). Consumers tend to look for products and brands...
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| Format: | Article |
| Language: | English |
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Faculty of Management National University of Political Studies and Public Administration
2018-06-01
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| Series: | Management Dynamics in the Knowledge Economy |
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| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/263/220 |